21C Media Group Consulting
With a combined experience of more than 100 years in the classical music business, the 21C Media Group team is uniquely qualified to provide expert consulting services to individuals and organizations.
Such services include:
Public relations strategy.
21C Media Group is a proven leader in the world of classical music and opera public relations.We provide short- or long-term consultation on how to create, update or expand a PR strategy.
Artistic planning.
Wise, proactive decision-making and effecting changes in artistic direction can vastly enhance and improve an organization’s national profile, while also building local audiences.With team members experienced in the worlds of performance, recording and artist management, 21C Media Group is uniquely able to assist in developing an artistic or programmatic vision, resulting in heightened enthusiasm and increased participation from existing audiences while also attracting new and diverse audience groups.
Technology strategy.
The internet has dramatically changed the way music lovers listen to and learn about music. New technologies present a range of opportunities in advertising, ticket sales, dissemination of information about musical performances, and, of course, the distribution and consumption of music itself.Having an effective web site and internet strategy is no longer a luxury but a necessary part of marketing and public relations activities.21C Media Group offers advice on what is really important and effective in a web site, and it evaluates and recommends strategies for an organization’s all-important internet presence.
Audience development.
Finding and cultivating new audiences is a key component to the continued success of any arts organization. 21C Media Group helps to develop programs intended to attract new and first-time listeners/consumers through marketing initiatives, creative programming ideas and partnerships with organizations both inside and outside the arts community.
Marketing materials.
With a strong background in marketing and a specialized expertise in direct marketing, 21C Media Group helps to develop and refine brand image; it evaluates marketing and advertising plans, suggests marketing strategies, and improves the effectiveness of collateral materials, both in print and on-line.
Strategic partnerships.
21C Media Group has access to the highest levels of the classical music community (i.e. its leading musicians, singers, orchestras, music institutions, publications and labels), as well as to a broad range of businesses outside the industry – such as producers of fashion, art, cuisine and luxury goods. Therefore, 21C Media Group is perfectly placed to forge productive and mutually beneficial partnerships between classical music organizations and those in the worlds of art and commerce.
Fresh ideas.
There is nothing more important to the vitality of a successful artist or organization than the constant implementation of effective new ideas and a regular review of out-of-date or unsuccessful tactics. 21C Media Group realistically evaluates PR and marketing practices and suggests innovative and appropriate new strategies where necessary. Brainstorming, trouble-shooting and problem-solving are an inherent part of 21C Media Group’s consulting services.
All consulting and brainstorming meetings are conducted either on site or at 21C Media Group’s offices, according to the client’s preference.