Founding Partner and Managing Director
A native New Yorker, Albert Imperato is a graduate of Stanford University and has worked for more than 30 years in the music and recording industry. Co-founding 21C Media Group in January 2000, he manages the promotion and assists in the career and strategic development of 21C Media Group’s diverse client and artist roster.
From 1987-1999, Albert held positions in sales, marketing and publicity at PolyGram/Universal Classics, including managing Deutsche Grammophon’s label operations in the U.S., and later, as Senior VP of Universal’s classical music business in the U.S., overseeing artists and projects on the Decca and Philips Classics labels as well. Working closely with many of the world’s leading artists – including John Eliot Gardiner, Valery Gergiev, Pierre Boulez, Cecilia Bartoli and Anne-Sophie Mutter – he worked passionately to promote classical music to the broadest possible public with such initiatives as the award-winning MAD ABOUT series of CDs, the Gil Shaham/”Four Seasons” promotion with cable television’s “Weather Channel,” and the ambitious “100 Reasons You Should Be Listening to Classical Music” campaign for DG’s centenary in 1998.
As well as giving guest lectures at music schools and for arts presenters, and hosting special events, Albert writes regularly about classical music: as a blogger for “Huffington Post” and contributing an online journal for Gramophone magazine.
You can follow Albert on Twitter at https://twitter.com/ajimperato.