Louisville Orchestra’s music director Teddy Abrams had a clear vision from the start of his tenure––“To become known as the most interesting orchestra on the planet.” 21C Media Group set out to help achieve this vision by raising the orchestra’s visibility with a curated collection of press opportunities and media exposure on the national stage.
Beethoven 250: Global Ode to Joy
In the darkest days of the pandemic––with performances canceled, venues shuttered, and the future paused––21C Media Group teamed up with artists and cultural institutions around the world to ask, “What brings us joy?”The Global Ode to Joy project was originally conceived by conductor Marin Alsop as an international celebration of Beethoven’s 250th birthday.