21C MEDIA GROUP

CONSULTING

With its combined experience of more than 100 years in the music industry, the 21C Media Group team is uniquely qualified to provide expert consulting services to individuals and organizations.

21C also offers one-time consultation sessions and short- and long-term consulting services for both artists and organizations looking to enhance their image and visibility. We also specialize in consulting for corporations, government and other professional organizations interested in supporting and becoming involved with the performing arts.

For Artists

21C provides consultation sessions to artists looking to enhance their image and visibility. As well as offering broad advice on imaging and how to “BYOB” (“Build Your Own Buzz”), the sessions are tailored to each client and address his or her specific issues and needs. Each client receives a written summary of 21C’s observations and recommendations after the consultation session.

For Companies and Organizations

21C offers both short- and long-term consulting for orchestras, record companies, media organizations, performing arts institutions, and music festivals.

Consultation topics include:

Public relations strategy
21C Media Group is a proven leader in the world of classical music and opera public relations. We provide short- and long-term consultations on creating, updating or expanding a PR strategy.

Artistic planning
Wise, proactive decision-making and effecting changes in artistic direction can vastly enhance and improve an organization’s national and international profile and build local audiences. With team members experienced in the worlds of performance, recording and artist management, 21C Media Group is uniquely able to assist in developing an artistic or programmatic vision, resulting in heightened enthusiasm and increased participation from existing audiences while also attracting new and diverse audience groups.

New media strategy
The internet has dramatically changed the way we all listen to and learn about music. New technologies present a range of opportunities in advertising, ticket sales, dissemination of information about musical performances, and, of course, the distribution and consumption of music itself. Having an effective web site and internet strategy is no longer a luxury but is a necessary part of a marketing and public relations campaign. 21C Media Group identifies, evaluates and recommends the most important and effective online marketing strategies and tools to meet each client’s specific goals and requirements.

Audience development
Finding and cultivating new audiences is a key component to the continued success of any arts organization. 21C Media Group helps to develop programs intended to attract new listeners and consumers through marketing initiatives, creative programming ideas and partnerships with organizations both inside and outside the arts community.

Marketing
21C Media Group evaluates and recommends improvements to existing marketing and advertising plans to suit a client’s specific needs, as well as helping to improve materials and tools already in use. It recommends and develops marketing strategies in all print, broadcast and online media, as well as helping to craft more localized grassroots campaigns.

Strategic partnerships
21C Media Group has access to the highest levels of the classical music community (i.e. its leading musicians, singers, orchestras, music institutions, publications and labels), as well as to a broad range of businesses outside the industry – such as producers of fashion, art, cuisine and luxury goods. We are perfectly placed to forge productive and mutually beneficial partnerships between classical music organizations and those in the worlds of art and commerce and beyond.

Fresh ideas
There is nothing more important to the vitality of a successful artist or organization than the constant implementation of effective new ideas and a regular review and update of PR and marketing strategies that can quickly become out-of-date in today’s fast-changing media environment. 21C Media Group brings a realistic and objective analysis and evaluation of such campaigns to the table, and can recommend appropriate changes and improvements. Brainstorming, trouble-shooting and problem-solving are an inherent part of 21C Media Group’s consulting services.

Consulting and brainstorming meetings are conducted either on site or at 21C Media Group’s offices, according to the client’s preference.

Corporate Consulting for Cultural Partnerships

21C Media Group specializes in consulting for companies and organizations not familiar with the field of classical music or the performing arts in general. We advise such clients on how to build strategic alliances with artists and organizations in the performing arts, and more specifically how to engage the classical music world – with its stellar artistry and its largely affluent and educated demographic – in their business ventures. We offer an introduction into this community and we help our clients to forge meaningful and mutually beneficial relationships with individuals and organizations within the performing arts field, as well as helping to develop customized performing arts-based marketing initiatives.

Present and past corporate clients include: