We are an entrepreneurial team, passionate about the arts and culture, with diverse backgrounds and experiences.


Founding Partner and Managing Director

A native New Yorker, Albert Imperato is a graduate of Stanford University and has worked for more than 30 years in the music and recording industry. Since co-founding 21C Media Group in January 2000, he has managed the promotion and assisted in the career and strategic development of 21C Media Group’s diverse client and artist roster.

ajimperato Read More


Founding Partner and Managing Director

With more than 25 years in the music business, Managing Director Jessica Lustig brings a global perspective to 21C. Clients have included Google, the Global Fund and the World Bank.

Read More


Founding Partner and Director of Public Relations

Glenn Petry has worked in the music scene – both promoting and performing – for more than 20 years. He co-founded 21C Media Group in January 2000 and has been the Director of Media Relations since its inception. Glenn developed his interest in promoting classical music while touring the U.S. with the experimental rock band Drunken Boat, after which he became a consultant to the classical music industry for a dozen years.

Read More


Digital Editor

Evelyn Kocak is 21C’s digital editor. Previously, she worked as associate editor at OPERA NEWS magazine, contributing profiles, reviews, and a monthly column entitled “Noteworthy & Now,” highlighting notable events in classical music. Her feature “Balanchine on Broadway” was nominated for an ASCAP Foundation Deems Taylor/Virgil Thomson Award for excellence in writing on music. 

Prior to her work as a writer, Evelyn was a professional ballet dancer. She began her career as an apprentice with New York City Ballet, and danced professionally with the Staatsoper Berlin and Pennsylvania Ballet, where she achieved the rank of soloist.

Evelyn is an MFA candidate in Creative Nonfiction at NYU, where she also teaches undergraduate creative writing.

Photo: Dario Acosta  

Read More


Senior Account Manager and Chief Financial Officer

Having studied classical piano from an early age, Michael Lutz has a deep appreciation of classical music. He has enjoyed diverse positions within the music industry, developing and leading press, public relations, and retail/radio/billboard promotions. He has worked for various labels and has been involved with projects ranging from eclectic jazz and electronica to dance and pop. 

Read More


Senior Director of Digital & Creative Media

With her first internship in the performing arts starting the same month Napster launched, Amanda MacBlane has spent her entire career helping organizations, companies, and artists navigate the rapid evolution of our media and tech landscape with the goal of finding the opportunities within.

Read More


PR Fellow

Jonathan Duncan hails from Memphis, TN, being raised in a musically and culturally diverse community before moving to New York State in 2009. Having studied classical violin since age four, Jonathan carries a deep love and appreciation for classical music and the arts. His musical education included traveling abroad to South America and playing in touring ensembles, as well as earning a Bachelor of Music degree from Gardner-Webb University. He also studied violin performance at Belmont University, SUNY Potsdam Crane School of Music, and started his Master of Arts in Worship & Music at Mid America Baptist Theological Seminary.

Read More


Staff Writer

Rachel Stadlen is the Staff Writer of 21C Media Group. Since joining the 21C team in 2006, she has been responsible for producing news releases, bios, program notes, website copy and other written materials for an outstanding international roster of artists and organizations. From established stars to emerging talent, long-lead season announcements to breaking news, multi-disciplinary festivals to one-of-a-kind tours, grand-scale productions to cutting-edge new work, and classical music to Broadway, world, roots, theater, dance, cabaret and beyond, Rachel has written extensively about music and the performing arts. Working to tight deadlines, she collaborates closely with clients to tell their stories, hone their messages, and craft each project into a cohesive and compelling narrative.

Read More


As a passionate public relations professional with over five years of experience in the performing arts industry, Emily Walsh is dedicated to telling stories that advocate for the arts.  Hudson Valley born and raised, Emily began performing at a young age and quickly fell in love with theater and the arts. A graduate of Hofstra […]

As a passionate public relations professional with over five years of experience in the performing arts industry, Emily Walsh is dedicated to telling stories that advocate for the arts. 

Hudson Valley born and raised, Emily began performing at a young age and quickly fell in love with theater and the arts. A graduate of Hofstra University, she earned her BA in public relations with minors in musical theater and marketing in 2017. Prior to joining the 21C Media Group team, Emily worked on the public relations team at Carnegie Hall, where she gained incomparable experience publicizing concerts and coordinating press and photography for visiting presenters at Carnegie Hall.

Emily previously held internships at CooperKatz & Company (now G&S Communications), 21C Media Group, Derris, and the Theatre Development Fund. She is beyond excited to re-join the 21C team, working with some of the world’s most prestigious artists and cultural institutions.

Read More


Senior Consultant

Louise Barder has been an integral member of 21C Media Group since 2000, shortly after its founding. As the company’s Senior Consultant, now based in the UK, Louise works principally with the British and European media, renewing and enjoying longstanding relationships with cultural journalists across all formats and platforms on the other side of the Atlantic. Drawing on more than 35 years’ of experience in the classical music industry, she knows what makes a good story and is adept at meeting journalists’ needs.

Until July 2023, as 21C’s Editorial Director, Louise oversaw a four-person team of writers and editors, taking ultimate responsibility for ensuring the quality and accuracy of their work. With her fine-tuned ear for linguistic nuance, she succeeded in elevating 21C’s written materials to a level that’s rarely matched. In 2021, Louise was tickled to find herself named one of the world’s ten “least worst” classical music publicists by Norman Lebrecht, “arguably the most influential journalist covering classical music” (Gilbert Kaplan).

Born in the UK but raised all over the world, wherever her diplomat father’s postings took her, Louise launched her classical career at Novello, where she helped Judith Weir, Thea Musgrave and other composers prepare their new scores for premieres. With Stanley Sadie as an early mentor, Louise went on to work as an editor on a variety of publications, including the Musical TimesThe Strad magazine, the BBC’s Radio Times, and the Grove Concise Dictionary of Music and Grove Dictionary of Opera, as well as the music and youth reference books at Oxford University Press in its Oxford and New York offices. In 1993, Louise co-founded Romophone, a Gramophone Award-winning vocal reissues label, which she ran until it ceased trading in 2004. Before joining 21C, she worked in the marketing and press department of Universal Classics. Founded in 2011, Glossophilia, her popular blog about the use and abuse of the English language, has a strong social media following, and during the pandemic, Louise launched a podcast spin-off. She lists swing dancing and Ethiopian food and music among her other passions.

Read More



Noel Steier comes to 21C with a deep love of classical music, which she discovered the moment she first picked up a clarinet at the age of ten. Since then, she has relentlessly pursued this passion, earning graduate degrees in performance and appearing in music festivals across the U.S. and Europe. She first joined 21C as a digital marketing and PR fellow in 2019, before being offered a full-time position as the company’s promotions coordinator in February 2020, just weeks before the pandemic hit. Fortunate to have braved the hard years for the arts that followed, she now works on 21C’s PR team, where she creates press materials, communicates with media, assists the editorial team, manages PR fellows, and more.

Noel lives in Poughkeepsie, NY, with her husband and two young daughters. In her spare time, she serves as the general manager, string librarian, and substitute clarinetist of the Northern Dutchess Symphony Orchestra. A Hudson Valley native, she is thrilled at the vibrant arts community that has grown in the region, and is particularly proud of 21C’s ongoing work with Bard and Caramoor.

Read More


Account Director, Digital & Creative Media

Through her experiences as a music educator in the South Bronx and as a digital strategist for Young Concert Artists, Michele has dedicated her career to creating space in the arts for all historically underrepresented voices and making classical music both accessible and relevant to young people from all communities and backgrounds.

Read More


In-House Designer & Web Developer

As an art director, photographer, and web designer, Mat Dunlap has worked in the music industry for more than 15 years. He joined the 21C team in September 2018, after six years spent working in close collaboration with the company to provide web design and development for Pierre-Laurent Aimard, Daniel Barenboim, the late Dmitri Hvorostovsky, Yo-Yo Ma, Edgar Meyer, Daniil Trifonov, and other members of the classical community.

Read More



On the Map