Publicity • Digital Media • Consulting

For music, culture, and the performing arts



We help our clients tell their stories, hone their projects, heighten their profiles, and engage their fans and audiences, creating cultural and technological opportunities in an ever-evolving media landscape.


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New & Noteworthy

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Washington Post: The top 35 female composers in classical music

Paola Prestini, CEO & Artistic Director of National Sawdust, has been featured in Anne Midgette’s Washington Post list of the top 35 female composers in classical music for the 20th and 21st centuries.

Sean Michael Gross Named Executive Vice President and Chief Strategy Officer of 21C Media Group, Inc.


21C Media Group is pleased to announce that Sean Michael Gross, who joined the company in 2007 and spearheaded the transformation of the firm into a fully integrated digital agency, is being named its first Executive Vice President and Chief Strategy Officer.

“Sean has been a driving force for innovation within our firm for a decade now,” commented 21C co-founder Albert Imperato. "His initiatives continue to be central to 21C Media Group’s growth and evolution as the company transforms from a PR company into an integrated digital media, branding, and consulting business.“

In 2009 Mr. Gross was tasked with creating what is now 21C’s Digital & Creative Media division. Under his leadership, he has built a team of highly skilled digital strategists and recruited a client roster that includes many of the biggest names in classical music today.

Since his promotion to Vice President six years ago, Mr. Gross has served alongside the 21C’s three co-founders–Albert Imperato, Jessica Lustig, and Glenn Petry–as one of the firm’s four directors. In addition to his managerial and digital leadership roles, he leads the PR strategies for a number of top performing artists and institutions.

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21C client Music Academy of the West — the summer training program for young musicians on an elegant campus nestled among Montecito mansions and overlooking a scenic stretch of shoreline — held a two-day conference this week called “Classical Evolution/Revolution.” Eighteen movers and shakers, young and seasoned, working in Los Angeles, the Bay Area, New York and London, took part in six panels surveying the state of the field.

Mark Swed – Los Angeles Times

Press Room


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Case Studies


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3 Aug

2 Aug

RT @OPERANEWS: Our August cover story: @OperaPhila’s wide-ranging O17 Festival will make music throughout the city this September. https://…

21 Jul

Bard SummerScape presents the US premiere of Dvořák's "Dmitrij." July 28 - August 6 at @Bard_FisherCtr via @WQXR

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