services

We know that each artist, organization, and project has a unique set of promotional needs that often change over time. Our team of experts in public relations, digital media, and strategic planning offers solutions tailored to these needs.

  • Promotion of artists, organizations, and projects to national and specialty outlets
  • Project and product launches
  • Major announcements and breaking news

  • Website design and development
  • Social media strategy
  • Channel management: Facebook, Instagram, TikTok, YouTube, X, Spotify, Apple Music
  • Content creation
  • Data analysis
  • Website management
  • E-mail marketing
  • Digital advertising

  • Corporate branding
  • Logo design
  • Personal imaging
  • Styling
  • Media training
  • Brand collaborations

  • Press releases
  • Biographies & boilerplate copy
  • Ad copy & creative
  • Graphic design
  • Photography
  • Video/film production and editing
  • Project trailers

  • Institutional & corporate consulting
  • Executive search
  • Strategic & brand partnerships
  • Board development
  • Individual career & executive coaching
  • B2B communications

  • Press conferences
  • Event planning & hosting
  • Large-scale tech collaborations
  • Album releases
  • Book deals and launches
  • Product launches

  • Collaboration with diplomatic community and NGOs
  • International cultural collaborations
  • Cultural exchange programs
featured project

Afghanistan National Institute of Music

BrandingConsultingDigitalDiplomacyEventsPRProduction

Since 2013, 21C has partnered with the Afghanistan National Institute of Music (ANIM) to protect the future of Afghan music by ensuring political refuge and ongoing artistic opportunities for its young musicians.

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our work

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Yo-Yo Ma’s #SongsOfComfort

The #SongsOfComfort project demonstrates the potential of a digital space when it is treated not as a promotional vehicle but as a direct extension of artistic mission. By prioritizing authentic human connection and shared experience, the initiative transcended the limitations of canceled performances, transformed a crisis response into a successful cultural movement, and brought Yo-Yo Ma’s humanity to millions of new people.
Digital Diplomacy PR
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Louisville Orchestra & Teddy Abrams

Increased media attention has expanded opportunities for the Louisville Orchestra. A three-year, $750,000 grant from The Mellon Foundation has helped fund The Creators Corps program, a first-of-its-kind initiative that provides three revolving artists with residencies to compose new works for the orchestra while engaging with the community. Most recently, the orchestra was awarded $4.3 million dollars by the Kentucky Legislature to create a statewide tour, bringing the organization’s music and artistry to underserved regions throughout the Commonwealth. 21C Media Group is proud to support the vision of Teddy Abrams and the Louisville Orchestra, which has drawn the attention of audiences near and far.
Consulting Diplomacy PR
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Beethoven 250: Global Ode to Joy

In the darkest days of the pandemic––with performances canceled, venues shuttered, and the future paused––21C Media Group teamed up with artists and cultural institutions around the world to ask, “What brings us joy?”The Global Ode to Joy project was originally conceived by conductor Marin Alsop as an international celebration of Beethoven’s 250th birthday.
Branding Digital Diplomacy Production
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