Case Studies

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January 25, 2018

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YouTube Symphony Orchestra

October 31, 2014

In 2008, 21C Media Group began collaborating with Google on a new worldwide initiative to promote talent around the world and raise visibility for high-quality content on YouTube. The result was the YouTube Symphony Orchestra, which revolutionized the online audition process and the use of visuals and projections in concert performances.

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Afghanistan National Institute of Music

After the Taliban outlawed music in Afghanistan, its history and traditional performance practices were in danger of being forgotten. When the political climate improved, Dr. Ahmad Sarmast founded the Afghanistan National Institute of Music, with the aim of instructing students in both Afghan and Western musical traditions.

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22 hours ago

RT @ajimperato: Heard @GilbertConducts and @AWeilerstein w/@CleveOrchestra last night at beautiful Severance Hall, & music making was at hi…

22 hours ago

RT @Brooklyn_Rider: Back in the studio for a SUPER SECRET NEW COLLABORATION!! 🤫 JK, it’s with the fabulous @magosherrera💃🏻🎉💃🏻 Excited to b…

15 Mar

RT @CleveOrchestra: #DYK that @GilbertConducts conducted cellist @AWeilerstein's Cleveland Orchestra debut? Alan sent us this video postcar…

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