October 31, 2014
In 2008, 21C Media Group began collaborating with Google on a new worldwide initiative to promote talent around the world and raise visibility for high-quality content on YouTube. The result was the YouTube Symphony Orchestra, which revolutionized the online audition process and the use of visuals and projections in concert performances.
In 2008, 21C Media Group began collaborating with Google on a new worldwide initiative to promote talent around the world and raise visibility for high-quality content on YouTube. The result was the YouTube Symphony Orchestra, which revolutionized the online audition process and the use of visuals and projections in concert performances.
After the Taliban outlawed music in Afghanistan, its history and traditional performance practices were in danger of being forgotten. When the political climate improved, Dr. Ahmad Sarmast founded the Afghanistan National Institute of Music, with the aim of instructing students in both Afghan and Western musical traditions.
The Global Fund reached out to 21C Media Group for consulting services, with the innovative idea of using Puccini’s La bohème—perhaps the world’s most famous opera—to raise awareness of the continued threat and spread of tuberculosis within South Africa and around the world. 21C worked together with the Global Fund and Isango Ensemble, an internationally recognized Cape Town-based touring company, on a touring production of La bohème with a cast drawn from the townships of Cape Town, where tuberculosis is a daily fact of life.