Classical Action bowls for bucks on Sept 19
Classical music and performing arts industry professionals will descend on Greenwich Village’s hallowed Bowlmor Lanes on Monday, September 19, for what promises to be an evening of great fun, embarrassment, and goodwill for Up Our Alley 13: Classical Action’s Annual Benefit Bowling Bonanza. The event attracts scores of worker-bees from New York City’s music professionals, including arts presenters, service organizations, and management and publicity firms, who will try to keep their minds uncharacteristically out of the gutter and help Classical Action raise funds to fight AIDS and other critical illnesses. Since its inception in 1999, Up Our Alley has raised more than $1.2 million dollars for Classical Action and its parent organization, Broadway Cares/Equity Fights AIDS.
In the weeks leading up to the event, participants have worked hard to persuade friends, family, and non-participating colleagues to sponsor their once-a-year attempts at physical activity – all in the spirit of putting the fun in fundraising towards a cause whose need unfortunately shows no signs of abating.
Many of the key players from New York’s classical music community will participate in Up Our Alley 13: Classical Action’s Thirteen Annual Benefit Bowling Bonanza. As in past seasons, the event will feature a wide range of bowling skills (from unfortunate to abysmal) from teams representing such organizations as Opera News, IMG Artists, Lincoln Center, the Orchestra of St. Luke’s, and last year’s recipient of “Best Team Costumes,” 21C Media Group; competing in their attempts not to reveal the true extent of their bowling inadequacies, the teams will unite in raising as much money as they can for Classical Action.
Online contributions can be made through the Classical Action web site at http://www.broadwaycares.org/page.aspx?pid=824.
Event details:
Up Our Alley 13
Monday, September 19
6:30 PM – 9:30 PM
Bowlmor Lanes
110 University Place, NYC
About Classical Action
Founded in 1993 by Charles Hamlen, Classical Action: Performing Arts Against AIDS is a program of Broadway Cares/Equity Fights AIDS (BC/EFA), one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the classical, opera and jazz communities, Classical Action raises funds through private house concerts, special events, and recording and merchandising projects.
BC/EFA is the major supporter of seven programs at The Actors Fund – including The HIV/AIDS Initiative, The Phyllis Newman Women’s Health Initiative, the Al Hirschfeld Free Health Clinic, The Dancers’ Resource, The Stage Managers’ Project and three supportive housing residences. BC/EFA also awards annual grants to more than 400 AIDS and family service organizations nationwide.
Classical Action became a fundraising program of BC/EFA in 1997. Since its founding, BC/EFA has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States.
For more information visit: www.classicalaction.org and www.broadwaycares.org.