Our Work

Digital

Yo-Yo Ma’s #SongsOfComfort

The #SongsOfComfort project demonstrates the potential of a digital space when it is treated not as a promotional vehicle but as a direct extension of artistic mission. By prioritizing authentic human connection and shared experience, the initiative transcended the limitations of canceled performances, transformed a crisis response into a successful cultural movement, and brought Yo-Yo Ma’s humanity to millions of new people.

Beethoven 250: Global Ode to Joy

In the darkest days of the pandemic––with performances canceled, venues shuttered, and the future paused––21C Media Group teamed up with artists and cultural institutions around the world to ask, “What brings us joy?” The Global Ode to Joy project was originally conceived by conductor Marin Alsop as an international celebration of Beethoven’s 250th birthday.
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