21C Media Group partnered with the London Symphony Orchestra (LSO) to support their thirteen-stop tour across the United States, led by Chief Conductor Sir Antonio Pappano.

The Task

Amplify the LSO’s presence in the States through a targeted public relations campaign and messaging strategy.

Our Approach

Maintain the LSO brand of musician-led excellence, highlighting the orchestra’s much anticipated return to Carnegie Hall.

Results

21C facilitated connections with U.S. media contacts, scoring substantial national coverage for LSO’s tour and inspiring interest in the orchestra’s increased U.S. presence from presenters and audiences alike.