21C Media Group Welcomes Amanda MacBlane as Director, Digital & Creative Media
21C Media Group and its founding partners, Albert Imperato, Jessica Lustig, and Glenn Petry, are pleased to welcome Amanda MacBlane to the team as Director, Digital & Creative Media. In her new role, Amanda will work with a wide range of clients, creating cultural and technological opportunities to tell their stories, hone their projects, heighten their profiles and engage their audiences and fans. She comments:
“For my whole career, I’ve been dedicated to ensuring that artistic organizations and artists – their stories, their causes, and, above all, their music – have a strong foothold in the ever-evolving media landscape. I’m excited to work with the phenomenal team at 21C to find new opportunities for our clients in a world where PR and content marketing look more and more alike.”
Amanda comes to 21C from New York’s Lincoln Center for the Performing Arts, where she served as Associate Director of Communications. Besides working closely with Artistic Director Jane Moss on such flagship programs as the American Songbook series, Great Performers series, Mostly Mozart Festival and White Light Festival, she collaborated with all eleven of the venue’s resident organizations, including the Metropolitan Opera, New York City Ballet and New York Philharmonic. By developing and implementing data-driven engagement strategies, fostering a network of social media influencers, and producing high-quality editorial, video and social content, she succeeded in growing Lincoln Center’s social audience by 50% annually and increasing engagement rates for the center’s social content by a full 230%.
A graduate of Cornell University and France’s Université Paris-Est Créteil, Amanda is bilingual in English and French. She has previously held positions at Time Out New York, the International Confederation of Societies of Authors and Composers (CISAC) and the IRCAM-Centre Pompidou in Paris.
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© 21C Media Group, November 2019