Called “a cutting-edge agency that helps artists develop all aspects of their careers” by the New York Times, 21C Media Group is widely recognized as a leader in its field. Specializing in publicity and consulting in music, culture, and the performing arts, the company was chosen as one of the five “Top PR Firms for the Performing Arts” in the Observer’s 2024 PR Power List; named one of Business Insider’s “15 top boutique PR firms”; recognized with Jim Henson and “Webby” Awards for spearheading the YouTube Symphony Orchestra; and chosen by Forbes as the only performing arts firm in “America’s Best PR Agencies 2021.”

21C’s extensive client roster combines prominent nonprofits and Fortune 500 companies with many of today’s foremost performing artists and organizations. Drawing on the latest tools and techniques, together with a strong network of longstanding relationships, the 21C team offers expertise in creative storytelling, career building and imaging, institutional strategy and branding, and digital media. From major news announcements and product launches to party planning and cultural diplomacy, 21C’s wide-ranging services help clients thrive in today’s ever-evolving media landscape.