PR – 21C Media Group

Yo-Yo Ma’s #SongsOfComfort

The #SongsOfComfort project demonstrates the potential of a digital space when it is treated not as a promotional vehicle but as a direct extension of artistic mission. By prioritizing authentic human connection and shared experience, the initiative transcended the limitations of canceled performances, transformed a crisis response into a successful cultural movement, and brought Yo-Yo Ma’s humanity to millions of new people.

Digital Diplomacy PR

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Alisa Weilerstein: FRAGMENTS

21C was involved with Fragments from its conception, crafting a narrative to present the project to the public and support Weilerstein’s vision for reimagining the classical music concert experience.

Branding Consulting PR Production

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The London Symphony Orchestra: U.S. Tour 2025

21C Media Group partnered with the London Symphony Orchestra (LSO) to support their thirteen-stop tour across the United States, led by Chief Conductor Sir Antonio Pappano.

Branding PR Production

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Louisville Orchestra & Teddy Abrams

Increased media attention has expanded opportunities for the Louisville Orchestra. A three-year, $750,000 grant from The Mellon Foundation has helped fund The Creators Corps program, a first-of-its-kind initiative that provides three revolving artists with residencies to compose new works for the orchestra while engaging with the community. Most recently, the orchestra was awarded $4.3 million dollars by the Kentucky Legislature to create a statewide tour, bringing the organization’s music and artistry to underserved regions throughout the Commonwealth. 21C Media Group is proud to support the vision of Teddy Abrams and the Louisville Orchestra, which has drawn the attention of audiences near and far.

Consulting Diplomacy PR

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