Glenn Petry

Founding Partner and Director of Public Relations

Glenn Petry has worked in the music scene – both promoting and performing – for more than 30 years. He co-founded 21C Media Group in January 2000 and has been the Director of Media Relations since its inception. Glenn developed his interest in promoting classical music while touring the U.S. with the experimental rock band Drunken Boat, after which he became a consultant to the classical music industry. Working with both record labels (such as Deutsche Grammophon) and artists (such as Cecilia Bartoli, Renée Fleming, Anne-Sophie Mutter, Pierre Boulez, and many others), he developed means to expand the reach of classical artists beyond the specialist press and into the mainstream media.

On the marketing side, Glenn has pioneered ways to present classical music to the public and has forged innovative and successful partnerships to broaden its reach, while maintaining his deep involvement in many other genres, including jazz, reggae, EDM, and world music.